Different Research Strategies With Distinctive...

4.3.1 Mixed Methods There are various different research strategies with distinctive characteristics available from which a researcher may select, based on the previous criteria. Yin (2003) and Saunders et al. (2009) recognized that granting numerous research strategies occur, there are great commonalities amongst them and henceforth the significant contemplation would be to choose the greatest useful strategy for a particular research study. Some of the typical research approaches used in business and management are experiment, questionnaires, case study, action research and grounded theory and ethnography, archival research, cross-sectional studies, longitudinal studies and participative enquiry. This action is relevant to the statement of Johnson Onwuegbuzie (2004) who agreed that some researchers have integrated several different metrics to create mixed methods classificatory systems. 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